Management and marketing in public administration (Bachelor’s)

Study a field that prepares you for work that has real impact.

Curious about how the world around you works? Do you want to be involved in decisions that affect the lives of people in your city, region or country? The Management and Marketing in Public Administration degree programme will prepare you for a career that makes a difference.

In this course, you'll gain knowledge and practical skills in management, marketing, public administration, politics, economics, law and ecology. You'll learn how the public sector works, how decisions are made in the public space, and how to communicate them well.

Your studies are designed to develop your skills - from teamwork, to project thinking, to modern approaches in marketing, public policy or sustainable development. Through practical assignments, workshops and collaboration with practitioners, you'll not only get theory but also experience.

Although the Bachelor's degree is often perceived as preparation for a Master's degree, you can find employment in many interesting positions after graduation - for example, in state administration, local government, public institutions, non-profits, or in marketing and PR departments of organizations that work for the people.

Our graduates are ready:

• organise and manage projects in the public spherecommunicate with the public and the media
• propose solutions to societal problems
• understand the law, the economy and the functioning of the state
• make decisions responsibly and in the public interest

If you are looking for a professional yet practical study that will move you further and open doors to the world of public services, management and communication - Management and Marketing in Public Administration is the field for you.

• Employee in government, local government, public sector, voluntary and not-for-profit sector
• Public administration professional in individual sectoral policies in focus according to the content of the study programme subjects (environmental studies, PR, communication, sustainable development, regional studies, education, ...)
• Local government professional in each sectoral policy area according to the specific content of the study programme (project manager, environmental officer, communication officer, human resources officer, tax administration officer, economic officer, ....)
• Professional staff of the regional government in the different sectoral policies (project manager, consultant for the selected area, ...)
• State advisor in various sectoral policy areas
• Controller in local government bodies
• Expert in scientific research and teaching institutions
• Expert in the media
• Professional public relations officer
• Professional lecturer - further education lecturer
• Specialist in public administration for education
• Regional and rural development officer
• Local government education and sports officer
• Public policy expert
• Regional association specialist for variable focus
• Marketing-oriented department specialist (Tourism Development Agency, Brand Institute, etc.)
• Desk officer in a selected department of a territorial unit
• Specialist clerk in a selected section/methodologist
• Research and development officer
• Specialist civil servant for general internal administration
• General administrative officer
• Line manager for further education and training of staff
• Line manager for training and human resources development
• Non-profit sector worker

Admission conditions for DAY and EXTERNAL form of study.