Land Through Visuals

The package focuses on the development of specific visual materials that effectively and attractively explain complex research concepts to the general public, with an emphasis on land and its significance.

The expected outputs include infographics that highlight key information from experts at the Faculty of Natural Sciences at UCM in Trnava and other involved specialists. Additionally, a simulation application will be created to demonstrate soil processes in a virtual reality environment. The application will be developed using a game engine based on the content requirements of experts and will include the creation of a user-friendly interface, the implementation of intuitive controls, and performance optimization. The goal of the application is to create a realistic virtual environment that enables a better understanding of processes such as soil contamination and phytoremediation, and their consequences. The graphics and textures will be designed to accurately depict key processes as well as changes in soil color and texture. The type of graphics will be chosen based on the requirements of the experts with soil knowledge. User experience testing, including graphics, soundtracks, animations, and textures, will be conducted to maximize the virtual reality experience. This package will also assess the quality and appeal of the created visual materials (photos, infographics, and others), as well as their ability to effectively communicate complex information.

Neuromarketing methods will be used to track brain responses, physiological reactions, and emotions, evaluating whether the materials are able to engage target groups and the emotions they provoke. The target groups will include high school and university students, as well as adults aged 40-60 without specialized knowledge of soil. Emotional reactions will also be considered in relation to the gender of the test subjects. The testing will utilize eye-tracking methods related to specific stimuli (e.g., degraded land, microbial composition of soil), measuring neurological responses and emotional reactions to various stimulus variants. The most effective elements that motivate positive behavior towards land will be identified.